- The 990 running shoe was designed in 1982 to be the best on the market, and it lived up to its reputation. With its elegant grey color and high price tag, it became a symbol of quality and taste for runners and trendsetters. Over the years, the design has been updated with more colors and features, but its aspirational status remains unchanged. The latest model, 990v6, offers a streamlined and modernized experience with advanced midsole technologies.
